I’ve always had a natural ability to connect with people and build strong relationships – a skill I discovered early on while working part-time in retail as a teenager.
In 2008, I enrolled in the Qualified Sales & Marketing program in Malmö, led by Mercuri International and accredited by the Stockholm School of Economics at Umeå University. After graduating, I moved into dedicated marketing roles while reigniting my passion for music – soon building a reputation in Malmö as both a DJ and club promoter.
In 2011, I co-founded a rock club at Debaser, one of Malmö’s top venues. Handling all PR and marketing, I helped turn it into a local success, which led me to Kulturbolaget, the city’s oldest concert promoter. There, I managed press texts, social media copy, and even hosted a podcast about the local rock scene.
In 2016, I joined Bauer Media in Stockholm as Brand Manager for three commercial radio stations (Rockklassiker, Vinyl FM and Svensk Pop), overseeing all marketing, PR, events, and activations.
Shortly after leaving Bauer Media, I started working with Republic 66 on PR campaigns for bands and artists, during new album releases. Clients came either directly from the bands or through labels like AFM Records, Indie Recordings and Napalm Records. Campaign highlights include Candlemass (US Grammy nominees), Heavy Load, Bokassa, Corroded, Oslo Ess, Knogjärn, CrashDïet, Eradikated (Swedish Grammy nominees), and Avatarium.
On my own, I’ve also taken on projects for A Great Company and the Swedish Figure Skating Association,where I served as Press Officer for the ISU World Junior Synchronized Skating Championships 2025. I’ve also lectured on branding at Studiefrämjandet, Kulturakademin, and DMG Education.
On my own, I’ve also taken on projects for A Great Company and the Swedish Figure Skating Association,where I served as Press Officer for the ISU World Junior Synchronized Skating Championships 2025. I’ve also lectured on branding at Studiefrämjandet, Kulturakademin, and DMG Education.
My strongest skills within PR & Marketing include:
• Creative campaigns – full project management from idea to execution, follow-up, and results reporting.
• Copywriting – from sharp press texts to engaging ad copy, always tailored to your tone of voice.
• Social media – building campaigns that resonate, primarily on Meta, with optimized targeting.
• Network reach – access to key contacts across music, media, and entertainment industries.
I’m passionate about creating campaigns and content that truly engage. No project is too small – whether it’s copy for a Meta ad, a spectacular album launch, or rewriting your annual report.
Get in touch, and let’s find the best way forward together!
A selection of clients (in alphabetical order):
AFM Records
A Great Company
Candlemass
DMG Education
Indie Recordnings
Kulturakademin
Kulturbolaget
Napalm Records
Studiefrämjandet Musik
Swedish Figure Skating Association
A Great Company
Candlemass
DMG Education
Indie Recordnings
Kulturakademin
Kulturbolaget
Napalm Records
Studiefrämjandet Musik
Swedish Figure Skating Association
