I’ve been part of the nightlife and entertainment industry for as long as I can remember. As a teenager I worked extra shifts at nightclubs – everything from coat check to floor staff – while also holding down retail jobs. That’s where I first learned the true value of great service and how to give every guest or customer the best possible experience.
In 2008 I landed my first paid DJ gig, and in 2011 I co-founded my first rock club – a project that turned out to be the beginning of the next level in my career within entertainment.
Since then, I’ve launched two more rock clubs, played 300+ DJ gigs, and worked as a tour manager on several tours. In 2016, I joined Bauer Media in Stockholm as Brand Manager, overseeing all marketing for three commercial radio stations. The role involved leading projects across events and marketing activities, which further strengthened my ability to combine creative thinking with commercial goals.
Since leaving Bauer Media in 2019, I’ve taken on a wide variety of projects and, since 2021, I’ve been fully self-employed. Through the agency Republic 66 I’ve been involved in events for the prestigious Cornelispriset, metal bands Candlemass and Eradikated, Sweden Rock Festival, the legendary restaurant Garlic & Shots, as well as beverage producer Live Brands Factory, among others.
On my own, I’ve continued to work as a consultant for Bauer Media, while also being involved with events for Dreambag Event, Cocktailgruppen, Redken, Brand Your Event, and more.
On my own, I’ve continued to work as a consultant for Bauer Media, while also being involved with events for Dreambag Event, Cocktailgruppen, Redken, Brand Your Event, and more.
My strongest skills within events & production:
• Project Management – I take full ownership of your event, from budget to execution.
• Partnerships – I manage partner relations and activations throughout the event.
• Coordination – I support the lead project manager, handling practical tasks from planning to on-site delivery.
• Tour Management – I help bands plan their routing, book accommodations if needed, and act as first contact for promoters and venue staff.
I genuinely love production work and being “where it happens.” No project is too small, and I’m a hands-on, down-to-earth partner who’s happy to take on whatever needs doing. The only thing I don’t handle is sound and light engineering – I’ll leave that to the experts.
Get in touch, and hopefully we can create some magic together!
A selection of clients (in alphabetical order):
